Asda has opened a new convenience store in Oxfordshire.

The Asda On the Move store at Baynards Green Services on the A43 is the third in the Bicester area.

It stocks over 1,300 branded and own-label products with more fresh produce and chilled lines than is traditionally found on fuel forecourts.

Open 24 hours, it will also include a Greggs bakery and Starbucks kiosk. 

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The Asda On the Move concept was launched in October 2020. Asda supplies the products on a wholesale agreement to EG Group, which own and operate each site.

James Laws, Senior Director Wholesale & Convenience at Asda, said: “The opening of the 150th Asda On the Move store marks a significant milestone in our ongoing expansion into the convenience market, to bring Asda’s value and great products to more customers across the UK.

"Through this partnership with EG Group, we’re able to cater to rising demand from customers to pick up essentials quickly and conveniently or grab a treat whilst they’re refuelling."

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Junaid Manjra, head of convenience retail at EG Group, added: “We’re excited to bring another Asda On the Move to Bicester, where customers will be able to enjoy the supermarket’s fresh produce and premium products, alongside EG’s portfolio of own and popular third-party foodservice brands.”

Asda recently announced plans to open 30 new Asda Express convenience stores this year, specifically in residential areas and transport hubs.

The retailer aims to open 300 convenience stores by the end of 2026 as it sets its sights on overtaking Sainsbury’s to become the UK’s number two grocery retailer.