An electric car manufacturer is set to move to a town in Oxfordshire to establish its first UK head office.

Polestar, manufacturer of performance-focused electric vehicles, will establish its first UK head office and a new customer test drive hub at Bicester Heritage, a historic vehicle site in Bicester.

Opening in December 2022, Polestar Bicester will be a new multi-purpose location following the development of one of the existing two-storey buildings in the Heritage Quarter.

The headquarters, located on the upper floor, will include operational staff supporting the approximately 8000 customers with Polestars on UK roads.

This includes the recent move to in-source all customer care centre staff.

The customer test drive hub located on the ground floor of Polestar Bicester offer customers the chance to interact with the brand, experience a test drive and meet the product experts.

Read more: A mental health and wellness cafe has just moved into Bicester town

Polestar Bicester will also host numerous exclusive and customer events throughout the year.

The company is partnering with Bicester Motion to offer a collection of dynamic and inclusive visitor experiences, including on-track and off-track immersive experiences celebrating automotive and aviation culture and technology.

Polestar puts a focus on electric performance and sustainability, evident in its goal to create the first truly climate neutral car by 2030 and to be a carbon neutral company by 2040.

The electric car manufacturer will be investing in Bicester’s infrastructure, including the expansion of the EV charging network to support customers and employees.

Chief Executive of Bicester Motion Daniel Geoghegan said: “Polestar’s committed approach to sustainability and the future of electric vehicles is truly inspiring.

“We are looking forward to their unique ethos contributing to the success of Bicester Motion.”

Head of Polestar UK Jonathan Goodman said: “Establishing a Polestar head office in the UK demonstrates the importance of the UK market reflecting the rate of pure EV adoption.

“Bicester has an approach to automotive and future tech that really resonated with Polestar.

“As the first large-scale original equipment manufacturer to move to Bicester and as an enthusiast marque, we expect we will fit in well with the other fantastic brands already on site.

“We will be an open and welcoming head office and we look forward to seeing Bicester Heritage visitors, as well as existing and future Polestar customers too.”

Polestar is a Swedish brand founded in 1996 by Volvo Cars’ partner Polestar Racing and acquired by Volvo in 2015.

It is headquartered in Torslanda, near Gothenburg, Sweden, with vehicle production taking place in China.

The company is set to release its new O2 roadster in 2026 as the Polestar 6.


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This story was written by Matthew Norman, he joined the team in 2022 as a Facebook community reporter.

Matthew covers Bicester and focuses on finding stories from diverse communities.

Get in touch with him by emailing:

Follow him on Twitter: @OxMailMattN1

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