SPORTS lovers finally bagged their bargains at a new outlet store that opened at Bicester Shopping Park yesterday.

Nothing is quite like getting money off that perfect pair of trainers or gym wear and Nike’s new Factory Store is giving customers just that - trendy fashion at a fraction of the price.

They might be out of season, but when it comes to box-fresh trainers customers queueing at the doors for the opening yesterday morning were happy to ‘treat themselves’.

Bicester Advertiser:

WATCH: Here's what the Nike store looks like inside

Danny Dixon, who turned 45 on Tuesday, trekked from Banbury to find some birthday treats.

He said: “We are very keen because normally we have to travel to the East Midlands for one [Nike Factory Store]. I walked straight to the trainers. It’s nice to have a factory store in Bicester.”

Another shopper, 18-year-old Ollie Hartley, from Bicester, said: “I’m really happy.

“It’s good not to have to go further out, so having it here in Bicester is really good especially as it’s a factory store.”

Roughly 100 people waited outside the shop ahead of the opening at 9am.

They were joined by a DJ later on, who played some beats, bringing an urban feel to the store.

Bicester Advertiser:

ALSO READ: Bicester Shopping Park still behind schedule

Abby Baker, 23, from Bicester, is happy to have the store in the town as it provides an alternative to designer outlet Bicester Village, which is adjacent to the Shopping Park.

She said: “It’s great. This will probably bring in more people as it’s more affordable. I’d say it’s better than Bicester Village and I’m really surprised by how discounted everything is.”

Another Nike enthusiast Jordan Lloyd, 22, from Oxford said: “Before you had to travel a lot further, but this is a lot easier because it’s close to Oxford so it’s just down the road for me.”

Bicester Advertiser:

The £40 million Shopping Park was supposed to be complete in October last year but will still not be fully open until Easter.

Its developers, Consolidated Property Group (CPG), hopes all units including M&S Simply Food, Next and Pure Gym will be open for trading by Easter.