AHEAD of St Patrick's Day tomorrow sales of traditional Irish stouts have surged in Oxfordshshire.
Research found the county has seen an 125 per cent increase in people buying the beverages, which include Guinness, Murphy’s and Beamish, in the run up to the celebration of Ireland’s patron saint.
It puts Oxfordshire in the top 10 nationally, narrowly beating neighbours Berkshire - ranked at 11.
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Coming top, meanwhile, was Bristol which has seen an 244 per cent rise in stout sales.
The South of England appears most willing overall to embrace St Patrick’s Day, accounting for seven of the top 10 locations.
The final matches of the Six Nations this weekend will no doubt have also encouraged the country to turn green and embrace stouts.
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However, the Welsh appear to be carrying their rugby enmity off the field, with no regions from the country featuring in the top 20 list ahead of their Six Nations decider with Ireland later today.
The data, which came from Criteo, found across the whole UK stout sales have risen by 78 per cent.
It is based on sales of Guinness, Murphy’s and Beamish stout in the UK, comparing sales on March 14 with the average between February 1 and March 13.
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More than 1.7 million sales of relevant products were analysed.
Top 20 - Increase in sales of Irish stouts ahead of St Patrick's Day
by region
Bristol
244%
West Midlands
188%
Essex
159%
Hampshire
152%
Nottinghamshire
149%
Norfolk
149%
Dorset
144%
Kent
141%
Tyne and Wear
128%
Oxfordshire
125%
Berkshire
118%
South Yorkshire
117%
Strathclyde
90%
East Sussex
89%
Suffolk
87%
Greater Manchester
77%
West Lothian
68%
Lothian
68%
Lancashire
62%
Cheshire
59%
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