EDITORS, designers and ‘influencers’ were welcomed to Bicester Village last week for the launch of a new pop-up store.

The British Fashion Council’s designer pop-up is part of the ‘Business of Retail’ two-year partnership between the BFC and the shopping centre and will ‘showcase a unique edit of Britain’s most exciting emerging and established fashion brands’ for another week.

Following the store opening, guests were invited to attend a ‘conversation with Desirée Bollier and Sam Rogers of Vogue International’ at the centre’s 'apartment', which discussed the partnership and its implications for the British fashion industry.

Desirée Bollier said: “The pool of design talent here in the UK is extraordinary. Our ambition is to champion this creativity and arm designers with the skills and tools needed to build sustained commercial success.”

Stephanie Phair, chair of the BFC, said: “The BFC Designer Pop-up store provides a platform to sell to a different customer base and gain fantastic retail experience.

"Bicester Village has supported the BFC for a number of years and this new ‘Business of Retail’ partnership will continue to help designers through a tailored programme of business mentorship and commercial opportunities.”