Andy Murray broke down in tears in a rare show of emotion after losing out on his historic Wimbledon title bid.
The Scot - the first Briton to make it to the men's singles final in 74 years - was hoping to become the first male champion since Fred Perry in 1936.
But he was beaten in an electric final by Roger Federer, who won the match 4-6 7-5 6-3 6-4 - equalling Pete Sampras's record of seven Wimbledon titles. The Swiss player now has a total of 17 grand slams, and has restored his world number one ranking.
Murray, 25, wiped away tears as he thanked his family and the crowd, who roared to deafening applause throughout the match.
Girlfriend Kim Sears and mother Judy Murray were also reduced to tears by his unusual show of public emotion. "I'm going to try this and it's not going to be easy," he said, to roars from the 15,000-strong crowd."
He congratulated 30-year-old Federer, then went on to thank "Team Murray" - which includes his mother, girlfriend, father Will and coach Ivan Lendl.
He said: "I'm going to try and not look at them because I'll probably start crying again but everyone who is in that corner over there, who has supported me...we did a great job, so thank you.
"And last of all to you guys. Everybody always talks about the pressure of playing at Wimbledon, how difficult it is. It's not the people watching, they make it so much easier to play. The support has been incredible."
Murray was watched by a galaxy of stars in the Royal Box, including the Duchess of Cambridge and sister Pippa Middleton, David and Victoria Beckham, and Prime Minister David Cameron.
Olympian Sir Steve Redgrave, Deputy Prime Minister Nick Clegg, London Mayor Boris Johnson, and a host of former tennis stars also cheered on the Scot. Media mogul Rupert Murdoch and his wife Wendi Deng were also among the crowd.