Olympics bakery cannot be named

Bicester Advertiser: Geoff Coleman Geoff Coleman

OXFORDSHIRE bread will be on the official Olympic Games menu, but the company involved cannot be named because it is not an official sponsor.

The London Organising Committee of the Olympic Games (LOCOG) this week revealed a sample menu of the food for sale at 40 locations during the Games.

About 14 million meals are expected to be sold at the Olympics, but the local supplier that won the contract to provide bread had to sign away the right to publicise itself.

LOCOG spokesman Helen Holman yesterday said: “They are not an official sponsor. They signed this no-marketing agreement.”

Items on the official menu include ‘freshly-carved Dingley Dell hog-roasted Red Tractor pork, served in Oxfordshire cross-hatched bread roll’ for £6.50, or ‘Red Leicester British cheese with British apple chutney and farm-assured lettuce on Oxfordshire bread’ for £3.80.

London 2012 chief executive Paul Deighton said: “We have gone to great lengths to find top-quality, tasty food that celebrates the best of Britain.”

But Graham Jones, spokesman for the ROX traders’ association in Oxford, said the British flavour was being lost.

He said: “If it’s an Oxfordshire firm and they have a good contract it seems daft they have to be anonymous.

“One appreciates the large sponsors are putting a huge amount of money in so we are not left with any major debt. But unless there is a sponsor in competition I can’t see the problem,” he added.

Geoff Coleman, owner of the Cornfield Bakery in Wheatley – which did not win the contract – said: “It seems a bit strange.”

He added: “I would have thought if somebody has won that contract they should be able to tell people about it.”

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His bakery is making a special Jubilee loaf in the shape of a crown and hopes to make an Olympic-themed bread.

But Mr Coleman said he would steer clear of the Olympic logo as he knew it was protected.

Traders last month hit out at strict rules governing traders when the Olympic Torch comes to the city on July 9.

Restrictions at the official South Park event mean stall-holders will have to cover up any brand names on their products.

Comments (15)

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8:10pm Sat 2 Jun 12

bart_simpson999 says...

It's all about money now. Olympics have lost its meaning.
It's all about money now. Olympics have lost its meaning. bart_simpson999

10:44pm Sat 2 Jun 12

iklhik says...

bart_simpson999 wrote:
It's all about money now. Olympics have lost its meaning.
Yes, small businesses are the lifeblood of this country but LOCOG only want to help businesses who can afford to stump up millions of pounds to have the "honour" of putting some Simpsons sex act-****-logo next to their brand.

At least the Queen is showing how a celebration should be done - free events accessible to anyone with no stupid branding or profiteering.
[quote][p][bold]bart_simpson999[/bold] wrote: It's all about money now. Olympics have lost its meaning.[/p][/quote]Yes, small businesses are the lifeblood of this country but LOCOG only want to help businesses who can afford to stump up millions of pounds to have the "honour" of putting some Simpsons sex act-****-logo next to their brand. At least the Queen is showing how a celebration should be done - free events accessible to anyone with no stupid branding or profiteering. iklhik

11:50pm Sat 2 Jun 12

Feelingsmatter says...

iklhik wrote:
bart_simpson999 wrote:
It's all about money now. Olympics have lost its meaning.
Yes, small businesses are the lifeblood of this country but LOCOG only want to help businesses who can afford to stump up millions of pounds to have the "honour" of putting some Simpsons sex act-****-logo next to their brand.

At least the Queen is showing how a celebration should be done - free events accessible to anyone with no stupid branding or profiteering.
I don't agree with the royal family and the laws which protect them, but LOCOG is a hundred times worse. It has an absolutely disgusting, bullying attitude which takes away the very ethos of the games. The fact that small businesses have been silenced by corporate law and petty olympic officials reflects the true meaning of the games these days; it is nothing more than a forum for sponsorship, money-making, corruption and cheap marketing. I will not be following any of it as it leaves a heavy feeling in my heart.
[quote][p][bold]iklhik[/bold] wrote: [quote][p][bold]bart_simpson999[/bold] wrote: It's all about money now. Olympics have lost its meaning.[/p][/quote]Yes, small businesses are the lifeblood of this country but LOCOG only want to help businesses who can afford to stump up millions of pounds to have the "honour" of putting some Simpsons sex act-****-logo next to their brand. At least the Queen is showing how a celebration should be done - free events accessible to anyone with no stupid branding or profiteering.[/p][/quote]I don't agree with the royal family and the laws which protect them, but LOCOG is a hundred times worse. It has an absolutely disgusting, bullying attitude which takes away the very ethos of the games. The fact that small businesses have been silenced by corporate law and petty olympic officials reflects the true meaning of the games these days; it is nothing more than a forum for sponsorship, money-making, corruption and cheap marketing. I will not be following any of it as it leaves a heavy feeling in my heart. Feelingsmatter

8:44am Sun 3 Jun 12

Andrew:Oxford says...

Why is LOCOG bringing the torch to Oxford - when the name "Oxford" is one of the most well known brands in the world?

It'll be impossible to manage or hide the large logo'd umbrellas when the heavens open anyway.
Why is LOCOG bringing the torch to Oxford - when the name "Oxford" is one of the most well known brands in the world? It'll be impossible to manage or hide the large logo'd umbrellas when the heavens open anyway. Andrew:Oxford

9:17am Sun 3 Jun 12

cottage loaf says...

Oh..I love a good mystery... lets get cracking.. Is it a bakery or a catering company? I'm not sure that a bakery would make the dingly dells or red tractors...

If it's not Greggs (where is their bakery?) or AsdaTescoSainsWait etc.. or Rox members then perhaps it's a specialist event catering company like Touch of Taste in Chalgrove... would they make their own bread though? or would they sub contract.

Most importantly though...who do we sue when we find a mouse in our bread?
Oh..I love a good mystery... lets get cracking.. Is it a bakery or a catering company? I'm not sure that a bakery would make the dingly dells or red tractors... If it's not Greggs (where is their bakery?) or AsdaTescoSainsWait etc.. or Rox members then perhaps it's a specialist event catering company like Touch of Taste in Chalgrove... would they make their own bread though? or would they sub contract. Most importantly though...who do we sue when we find a mouse in our bread? cottage loaf

9:19am Sun 3 Jun 12

MrSooty says...

Does anyone know if bottles of water/pop and food will be confiscated from the people attending the S.Park event thereby forcing them to buy the wretched products inside.
Does anyone know if bottles of water/pop and food will be confiscated from the people attending the S.Park event thereby forcing them to buy the wretched products inside. MrSooty

10:28am Sun 3 Jun 12

Andrew:Oxford says...

MrSooty wrote:
Does anyone know if bottles of water/pop and food will be confiscated from the people attending the S.Park event thereby forcing them to buy the wretched products inside.
That'll be an interesting image for a well respected media company to capture.

Skips of banned food and drink that had been confiscated from the public.

Probably a few quotes from the local food bank operators too...
[quote][p][bold]MrSooty[/bold] wrote: Does anyone know if bottles of water/pop and food will be confiscated from the people attending the S.Park event thereby forcing them to buy the wretched products inside.[/p][/quote]That'll be an interesting image for a well respected media company to capture. Skips of banned food and drink that had been confiscated from the public. Probably a few quotes from the local food bank operators too... Andrew:Oxford

11:01am Sun 3 Jun 12

cottage loaf says...

One hopes that the unbranded malt in the hip flask will escape the sniffers?
One hopes that the unbranded malt in the hip flask will escape the sniffers? cottage loaf

5:36pm Sun 3 Jun 12

Jocelyn Ireson-Paine says...

Odd, after Cameron said in January that "Small businesses and entrepreneurs are the lifeblood of the British economy and I am determined that we, working with the private sector, do everything we can to help them to start up and to grow in 2012".

Anyway, there aren't so many bakeries in Oxford. Now we know the bakers weren't Cornfield, I wouldn't be surprised if they were the Natural Bread Company, http://naturalbreadc
ompany.co.uk/ .

Jocelyn Ireson-Paine
Odd, after Cameron said in January that "Small businesses and entrepreneurs are the lifeblood of the British economy and I am determined that we, working with the private sector, do everything we can to help them to start up and to grow in 2012". Anyway, there aren't so many bakeries in Oxford. Now we know the bakers weren't Cornfield, I wouldn't be surprised if they were the Natural Bread Company, http://naturalbreadc ompany.co.uk/ . Jocelyn Ireson-Paine Jocelyn Ireson-Paine

6:40pm Sun 3 Jun 12

L0RD PETER MACVAY ox2 6eg says...

Or Gibbons, the best bread in the south Of England.
Or Gibbons, the best bread in the south Of England. L0RD PETER MACVAY ox2 6eg

7:36pm Sun 3 Jun 12

DoctorBob says...

Good to see so many Socialists bemoaning the wonderful world of Capitalism.

Good on you boys and girls.
Good to see so many Socialists bemoaning the wonderful world of Capitalism. Good on you boys and girls. DoctorBob

12:43am Mon 4 Jun 12

Severian says...

If the Olympics doesn't make vast sums of money, how are all the Olympic officials around the world going to get their backhanders? The whole event no longer has anything to do with amateur athletes trying to prove they are the best at their sport - it exists solely to make large amounts of money.
I won't be bothering to watch any of it.
If the Olympics doesn't make vast sums of money, how are all the Olympic officials around the world going to get their backhanders? The whole event no longer has anything to do with amateur athletes trying to prove they are the best at their sport - it exists solely to make large amounts of money. I won't be bothering to watch any of it. Severian

12:44am Mon 4 Jun 12

Severian says...

Jocelyn Ireson-Paine wrote:
Odd, after Cameron said in January that "Small businesses and entrepreneurs are the lifeblood of the British economy and I am determined that we, working with the private sector, do everything we can to help them to start up and to grow in 2012".

Anyway, there aren't so many bakeries in Oxford. Now we know the bakers weren't Cornfield, I wouldn't be surprised if they were the Natural Bread Company, http://naturalbreadc

ompany.co.uk/ .

Jocelyn Ireson-Paine
But you are forgetting that Cameron is a politician and will therefore say one thing to satisfy the voters, then do a different thing to satisfy big business who, after all, bankroll his party and keep him in a job.
[quote][p][bold]Jocelyn Ireson-Paine[/bold] wrote: Odd, after Cameron said in January that "Small businesses and entrepreneurs are the lifeblood of the British economy and I am determined that we, working with the private sector, do everything we can to help them to start up and to grow in 2012". Anyway, there aren't so many bakeries in Oxford. Now we know the bakers weren't Cornfield, I wouldn't be surprised if they were the Natural Bread Company, http://naturalbreadc ompany.co.uk/ . Jocelyn Ireson-Paine[/p][/quote]But you are forgetting that Cameron is a politician and will therefore say one thing to satisfy the voters, then do a different thing to satisfy big business who, after all, bankroll his party and keep him in a job. Severian

10:07am Mon 4 Jun 12

online_reader says...

My immediate thought was Steventon bakery http://www.theoldfar
mhousebakery.co.uk/
My immediate thought was Steventon bakery http://www.theoldfar mhousebakery.co.uk/ online_reader

11:44am Tue 5 Jun 12

steve1955 says...

The dictators are alive and well?
The dictators are alive and well? steve1955

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