TOURISM in Oxfordshire has a new boss.

Hayley Beer, currently West Oxfordshire District Council's tourism services manager and director of Oxfordshire Cotswolds Tourism, has been appointed chief executive of Experience Oxfordshire, which promotes and manages leisure, business and cultural tourism.

Ms Beer has lived in Oxfordshire for 22 years, holds a degree in international tourism management from Leeds University and a postgraduate qualification in marketing from Oxford.

She said: “The county has so much untapped potential and I look forward to working with the team and board of directors.”

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